Field Guide: Millennials Vs. Baby Boomers
Born between 1981-1997,
millennials—also called Gen Yers—are digital natives who grew up in a world of
constant connectivity. They’re highly social, hugely optimistic and
relentlessly determined to change the world for the better. And they’re doing
it on their own timetable. For this generation, 30 really is the new 20.
Born between 1946-1964, boomers have witnessed everything from the first
moon landing on black-and-white TV to today’s social networks, and have
redefined American politics, social mores and popular culture. With another
boomer turning 50 every seven seconds, this generation is a “Silver Tsunami”
that’s redefining aging, much as they did youth in the 1960s, when their motto
was “don’t trust anyone over 30.” Living longer and working harder than ever,
boomers have introduced us to the concept of the “second act.” Their optimism
and idealism has been their hallmark for decades, keeping them resilient-—even
in the face of a growing disenchantment with politicians, corporations and
authority figures.
